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Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it. The service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be customised to a retailer’s catalogue, […]
\nThe post Amazon brings AI shopping assistant to retailers with Kate Spade appeared first on AI News.
", "content_html": "Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it.
\nThe service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be customised to a retailer’s catalogue, customer base, shopping environment, and brand voice.
\nThe service is based on technology first developed for Amazon’s own online store. Now, it’s packaging architecture, starter code, and lessons from Alexa for Shopping for use by other retailers.
\nMore than 300 million customers used Amazon’s AI shopping assistant last year, according to the company, the assistant generating nearly US$12 billion in incremental sales in the same period.
\nAmazon said the service lets retailers deploy conversational agents “in weeks,” rather than the years building from scratch might take.
\nThe offering includes architecture guidance, starter code, and help from AWS experts and system integrator partners.
\nKate Spade, owned by Tapestry, is one of the first brands to use the technology, introducing an AI Gift Concierge that helps shoppers find gift options through a conversational interface. The assistant is focused on gift-buying, with Amazon citing its own data that reveals 53% of shoppers “report stress” during gift purchases.
\nThe assistant can recommend gifts based on occasion and customer inputs. Fabio Luzzi, Tapestry’s chief data and analytics officer, told Digital Commerce 360 that the tool came from listening to consumers and identifying what they needed when shopping for gifts.
\nTapestry tested the assistant for about two and a half months before making it available to consumers, according to Amazon’s announcement.
\nThe system uses Amazon Bedrock, AgentCore, and OpenSearch. Bedrock is the basis for generative AI applications, AgentCore operates AI agents, and OpenSearch is for search and retrieval.
\nAmazon said conversational shopping sessions generate conversion rates 3.5 times higher than traditional keyword-based product searches.
\nThe AWS launch follows Amazon’s rollout of Alexa for Shopping in the US in May. That allows users to type shopping-related questions into Amazon’s search bar and receive conversational answers. Under the hood, Alexa for Shopping brings together elements of Rufus and Alexa+ (Rufus was the AI shopping assistant Amazon launched in 2024).
\n(Photo by Shutter Speed)
\nSee also: AWS’s legacy will be in AI success
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\nThe post Amazon brings AI shopping assistant to retailers with Kate Spade appeared first on AI News.
", "content_text": "Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it.\nThe service allows retailers to build AI shopping assistants for their own websites and apps. Amazon said each deployment can be customised to a retailer’s catalogue, customer base, shopping environment, and brand voice.\nThe service is based on technology first developed for Amazon’s own online store. Now, it’s packaging architecture, starter code, and lessons from Alexa for Shopping for use by other retailers.\nMore than 300 million customers used Amazon’s AI shopping assistant last year, according to the company, the assistant generating nearly US$12 billion in incremental sales in the same period.\nAmazon said the service lets retailers deploy conversational agents “in weeks,” rather than the years building from scratch might take.\nThe offering includes architecture guidance, starter code, and help from AWS experts and system integrator partners.\nKate Spade uses AI for gift shopping\nKate Spade, owned by Tapestry, is one of the first brands to use the technology, introducing an AI Gift Concierge that helps shoppers find gift options through a conversational interface. The assistant is focused on gift-buying, with Amazon citing its own data that reveals 53% of shoppers “report stress” during gift purchases.\nThe assistant can recommend gifts based on occasion and customer inputs. Fabio Luzzi, Tapestry’s chief data and analytics officer, told Digital Commerce 360 that the tool came from listening to consumers and identifying what they needed when shopping for gifts.\nTapestry tested the assistant for about two and a half months before making it available to consumers, according to Amazon’s announcement.\nAWS services behind the assistant\nThe system uses Amazon Bedrock, AgentCore, and OpenSearch. Bedrock is the basis for generative AI applications, AgentCore operates AI agents, and OpenSearch is for search and retrieval.\nAmazon said conversational shopping sessions generate conversion rates 3.5 times higher than traditional keyword-based product searches.\nThe AWS launch follows Amazon’s rollout of Alexa for Shopping in the US in May. That allows users to type shopping-related questions into Amazon’s search bar and receive conversational answers. Under the hood, Alexa for Shopping brings together elements of Rufus and Alexa+ (Rufus was the AI shopping assistant Amazon launched in 2024).\n(Photo by\nShutter Speed\n)\nSee also:\nAWS’s legacy will be in AI success\nWant to learn more about AI and big data from industry leaders?\nCheck out\nAI & Big Data Expo\ntaking place in Amsterdam, California, and London. The comprehensive event is part of\nTechEx\nand is co-located with other leading technology events, click\nhere\nfor more information.\nAI News is powered by\nTechForge Media\n. Explore other upcoming enterprise technology events and webinars\nhere\n.\nThe post\nAmazon brings AI shopping assistant to retailers with Kate Spade\nappeared first on\nAI News\n.", "image": { "url": "https://virtues.guru/tech-assets/93_A_Mind_Map_on_the_Use_of_Information_and_Communication_Technology_ICT_in_Educational_Assessment.jpg", "file": "93_A_Mind_Map_on_the_Use_of_Information_and_Communication_Technology_ICT_in_Educational_Assessment.jpg", "title": "File:A Mind Map on the Use of Information and Communication Technology (ICT) in Educational Assessment.jpg" }, "language": "en", "translations": { "pt": { "title": "Amazon lança assistente de compras com IA para varejistas, em parceria com a Kate Spade", "content_text": "A Amazon está oferecendo sua tecnologia de IA para compras a outros varejistas por meio de um novo Assistente de Compras Agentic, construído na AWS. O serviço permite que os varejistas criem assistentes de compras com IA para seus próprios sites e aplicativos, com opções de personalização para cada implantação. A Kate Spade é uma das primeiras marcas a utilizar a tecnologia, introduzindo um Concierge de Presentes com IA que ajuda os compradores a encontrar opções de presentes. O serviço é baseado em tecnologia desenvolvida para a própria loja online da Amazon e utiliza serviços da AWS, como o Amazon Bedrock e o OpenSearch.", "summary_en": "Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS. The service allows retailers to build AI shopping assistants for their own websites and apps, with customization options for each deployment. Kate Spade is among the first brands to use the technology, introducing an AI Gift Concierge that helps shoppers find gift options. The service is based on technology developed for Amazon's own online store and uses AWS services such as Amazon Bedrock and OpenSearch.", "translated_at": "2026-06-05T06:19:07.143869+00:00", "model": "translategemma:4b", "summary_model": "llama3.1:8b", "source": "json_summary" } } }